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Services

Customer Analytics Services

Analytics to acquire, engage, and retain your customers

Understanding the customer

SGA helps you not only understand who your customers are, but also assess their journeys that will enable you to partner with them at crucial decision points to maximize your revenue and customer delight.

CLTV models: Leverage capabilities in CLTV modeling to predict who your best customers will be and understand who your best customers are, enabling you to unlock the optimal value of your customers
Customer migration: Understand customer behavior over a period of time and develop a framework to predict future customer behavior and movement across segments

Customer Acquisition and Retention Modeling

Acquiring new customers is all about creating the right strategy and campaigns that either address a need or create aspirations with your product and service. SGA helps you craft the right mix and further assists in instilling customer loyalty.

Customer acquisition strategies: From highly customized services to campaigns and promotions, SGA’s customer analytics services enable businesses to identify what customers are most likely to respond to and develop an effective customer acquisition strategy
Customer retention strategies/models: Gain a deeper understanding of customers to identify and model motives and factors that endear them to your products and services

Customer Segmentation and Behavioral Analytics

Pitching the right product and service to the right customer is the key to ensuring revenue growth. SGA’s Customer Segmentation Analytics enables crafting such campaigns to help measure the right signals for differentiated messaging.

Customer segmentation: Analyze and segment customers based on behavior, preferences, demographics, and purchasing patterns
Behavioral analytics: Discover the causes and variables that influence customer behavior

Consumer Engagement

SGA’s customer analytics consulting services enable long term revenue growth by not only helping you acquire and retain customers, but also helping you identify allied products and services that will keep the customers engaged within your ecosystem.

Hyper-personalization: Devise strategies that help you deliver personalized products and services to your customers
Cross-sell and upsell: Generate and implement cross-sell and upsell tactics that deepen consumer engagement and generate better returns on your investment
Use customer journey analytics and find paths that lead to a desired action to drive engagement