Services

Marketing Analytics Services

Using data to power your brand and business growth

Marketing Effectiveness

Through our marketing analytics consulting services, we enable our clients to apply ML-driven algorithms to help define optimal offline & online marketing plans and target the right customers for your brand and measure ROI.

  • Marketing ROI: Analyze return on investment of marketing spend for more efficient resource allocation
  • Market segmentation: Use rigorous customer segmentation techniques and targeting tools for better brand positioning
  • Marketing campaign effectiveness: Use marketing analytics to measure and optimize campaigns to target the right customers and maximize returns
Social Media Listening and Monitoring

Our Social Media Listening and Monitoring solutions not only process the gargantuan data generated at lightning speeds, but also help gain the right signals from all the noise. We help you identify the right trends for your brand to piggyback on for maximum gains.

  • Capture social media data: Identify and extract relevant social media data for business insights
  • Sentiment analysis: Gauge consumer satisfaction and sentiment to improve products or services
  • Social media analytics: Analyze social media conversations and generate consumer insights using tools and techniques such as natural language processing and text mining
Multi-channel Attribution and Modeling

Our solutions help you derive the maximum bang for your marketing buck through optimal spend allocations across the most effective marketing channels. If you are online, we specialize in building the right models and strategies that will convert visitors to paying customers.

  • Market mix modeling: Optimize spend and estimate the impact of various marketing tactics through multi-channel market mix models
  • Conversion modeling: Build models to identify and convert site visitors into paying customers and improve conversion rates
  • Comparative marketing analytics: Perform comparative analyses of different marketing channels and optimize your marketing budgets
Downloadable

Case Studies

Customer profiling and revenue optimization for media firm Market mix modeling and what-if simulator

Monitor brand awareness across multiple platforms

Social listening and primary research for car modding parts manufacturer

Budget allocation across marketing vehicles

Omni-channel strategy optimization for fashion retailer

Effective cross-selling for an insurance provider

Multi-channel marketing modeling for pharmaceutical firm